Question
I'm starting a platform to connect businesses with the best marketing, branding and PR agencies - what business model should I implement? Companies can contact agencies on the website but the work itself is done offline or on 3rd party websites.
Should I charge per lead or per business closed? And if it's the later how will I know the amount agreed upon by both parties?
Answer
There is a spectrum of options available and it is difficult to know the 'right' answer without actually testing the idea. What worked in the past is to either ask directly what they prefer and where they see the best value, iterate and adjust. It is a process in itself, and part of the puzzle you need to solve, both for the benefit of the users and company.
