Question
I recently started a marketing consulting company, and boy, is it growing. I am in a position where I am going to start scaling. I get frustrated because some of my clients need technical things done that I can't do. I am exceptional on the business/client development/marketing/results side, and I am maxed out, working 16 hour days to support the growth I'm dealing with. Is it a waste of time for me to learn to code, or will learning this skill still add value?
Answer
No, focus on what you do well and do it. Find, recruit, grow a team that can support and cover the knowledge gaps, especially if you are already stretched thin. Do not reinvent the wheel.
