We are launching a growth agency, and would like to understand how more experienced experts go about conducting a comprehensive marketing audit followed by a clearly defined strategy
If you're launching a growth agency and want to develop killer marketing strategies for your clients, a comprehensive marketing audit service is the way to go. Basically, it's all about digging deep into your client's business and marketing efforts to gather key info that will inform your marketing strategy.
To do a comprehensive marketing audit, you'll want to follow a structured process that covers all the important bases. That means researching things like your client's current marketing efforts, their competitors' marketing strategies, their target audience, and their marketing and business goals.
Once you've gathered all that info, you can start putting together a rock-solid marketing strategy that takes everything into account. That might mean recommending specific types of content, identifying the best performing marketing channels, and outlining a plan for tracking and optimizing results.
At our video production studio, we're all about helping our clients develop and execute video marketing strategies that really work. And it all starts with a comprehensive video marketing audit that gives us the insights we need to create a strategy. We start by reviewing their current video strategy, analysing their existing video library to identify areas for improvement, performing a SWOT analysis, and then developing a set of clear recommendations that the client can implement to improve their video marketing.
You can take a look here to see how we use video marketing audits to help our clients: www.animotionstudio.com.au/video-marketing-audits/
