the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Domain Names: What name should I give to my product? (rebranding)
SM
SM
Steven Mason, Branding, Naming, Patent Broker, Negotiation answered:

Melissa has 3 syllables. Fewer is better. Siri has 2 syllables and 4 letters -- and it's easier to say (phonology).

MelissaHome sounds like a command to a dog or a deprecating command to a child: "Melissa, go home." Wait, forget about the "go." "Melissa, home!"

Never start with publicity. Start with what is right for your audience, right for your brand, right for what you want to evoke. MelissaHome does none of these things. Go back to my previous post. If you do stick with "Melissa," for the sake of argument, put a verb in front of it. When I did a project for a high-end antioxidant drink company, they had a catchy brand name but a difficult to spell ingredient (can't say here for confidentiality reasons). The website I suggested and that they use today was Drink<BrandName>.com -- because that's what they wanted people to do: Drink It! The ingredient was a feature, but not a benefit in and of itself and moreover, it was insuperably difficult to spell or pronounce.

You should think along the same lines.

Steven

Talk to Steven Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.