Hi! We're planning to host virtual events like live streaming, watch parties, and online webinars in hopes of further reaching out to our target audience and we read about this engagement platform on this site https://viafoura.com/virtual-events-engagement/ that could complement virtual events really well by helping us spark engagement from all attendees. I noticed that some of the biggest publishers and media brands make use of these kind of platforms so I'd like to ask if it's a good idea to invest in one.
Depends on your goal.
Many times leveraging https://Meetup.com is a far better solution.
Also using Direct Mail, rather than Digital Marketing, for Virtual events can be highly effective because hardly anyone is willing to do the minimal work required to do Direct Mail.
If you do this minimal work, likely you'll be the only Direct Mail piece a person ever receives for a Virtual Event.