1. Generating traffic
It's a numbers game. The more traffic you generate, the more sales and success you will have. Fastest way is paid advertising.

2. Marketing automation, email list building
Coaches simply don't understand how to use marketing automation or the value of their email list. You can't compete or build a profitable and sustainable coaching business without growing your list and utilizing automation.

3. Effectively selling their services
Many coaches aren't good at clarifying the problem they solve for the prospect and they don't convey their value well. Of this causes confusion or doubt and they lose sales.

4. Copywriting
Coaches are good at coaching, but not so good at writing effective sales copy (that doesn't sound salesy). Good copy sets you apart, conveys your value and gently persuades the prospect to try your services.

5. Product development
Many coaches have a knack for developing products, but lack the time or technical skills to do so.

6. Scaling
Growing your business from one person making $10k a month to 2-3 people making $25k a month to a team of people making $50k+ per month is not without its challenges.

If you have specific questions about the coaching business you're researching I'm available for a free consultation.
https://clarity.fm/sshaw/free-consultation