Question
I run a directory and intend to charge per lead/enquiry a vendor gets through the marketplace site. Is there a free or paid tool that will keep track of leads a vendor gets and automatically charge them at the end of the month?
What do hippages and homeadvisor use to charge per enquiry/lead their vendors get?
Answer
To charge vendors per lead in a marketplace, use CRMs like HubSpot with billing integrations, or platforms like Sharetribe for built-in lead tracking. Dedicated tools like LeadDyno and PayKickstart automate tracking and billing. For flexibility, Zapier can link lead tracking to Stripe or PayPal for invoicing. Hipages and HomeAdvisor use custom systems for scalable lead validation and automated billing, a model to consider as your marketplace grows