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MenuWhat would next-generation apps look like?
I believe entrepreneurship is about always raising the bar. Today there are great apps but someone will learn from them and create something better.
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Glass will be disruptive. I'm in the first set of users on it and it's impressive. I see a new class of services and products with not only the immediacy of the phone, but the power of first-person augmentation. Think of the possibilities! Developers can help people communicate better, know more, live healthier, become smarter, remember more, do more, record more, consume more, and so on and so on.
Glass entrepreneurs have a real opportunity to touch people's lives in a very intimate way. I think there is tremendous opportunity for companies that do this right.
I suggest breaking out of the paradigm of the app. I expect the way we interact with information is going to be increasingly tactile, preservable, and meaningful, moving us away from the medium of the application as on-the-spot source for of-the-moment input. As you consider how to keep yourself or your organization at the leading edge, it might be worthwhile to consult Donella Meadows' article "Leverage Points: Places to Intervene in a System".
Technology is best when it gets out of the way. I hope and expect that next-generation apps will enable us to live richer lives, to get away from in front our screens more engaged in reality.
Google Now and Google Glass are examples of next-generation apps; technology that comes to you if there is something you need to know. For example; if you need to get to a meeting on time, Google Now let's you know in advance when you need to leave by and how to get there so you don't need to check.
More generically, next-generation apps should get to know you; your habits, preferences, and physical condition so that an app can become but an "augmentation" of yourself, in an effort to help you to be present in the moment, to be healthier, more efficient and happier.
Mobile phones have become a basic personal and professional requirement. No segment of the communications market is more rapidly evolving than the mobile space in the all-pervasive tech era. Consequently, mobile app development has also become an actively growing sector with emerging and innovative capabilities driving the industry. Currently, there are more than 4 million mobile apps available on the two leading app stores – the iOS Appstore and Android Play Store. Similarly, the growth of virtual machines and the transformation currently going on in IT infrastructure have given birth to new application development paradigms.
1. Automating business needs: One such paradigm that is taking shape to meet the above challenges is the next generation apps. These are apps developed to meet broader business objectives. The next generation of apps will help organizations to reduce complexity in business processes by developing a scalable and cross-platform app ecosystem.
2. Data intensive apps: The next generation of apps will be built to leverage the profound shifts in computational technologies. As devices connected to the internet generates more and more data, there is a need for increased computation that must be carried out closer to the data-generating devices, to impact real-time processes. The wave of automation in the form of connected cars and e-health requires a seamless way of moving data and computation, and the next generation of apps will fulfil this need. These apps will be able to combine and process data from varied sources, including data marts, cloud solutions, and sensors, and act on the data in real time. This massive volume of data movement and computation posed a challenge to traditional platforms Vis a Vis handling, scaling, and resilience.
3. Apps infused with cognitive services: Cognitive services are services available to developers to build intelligent apps without the need for expertise in Machine Learning, AI, or data science. It enables you to build apps with smart features like emotion, facial and speech recognition, as well as video detection, and language understanding. Including these features into your apps can help you develop applications that can hear, speak, understand, and even reason.
Instead of an app commanding a user when or how to accomplish a task, the next generation of apps will provide liberty to the user to get engaged with the app at their will.
4. IoT and mobile-connected objects: The future looks bright for mobile-connected smart devices as the prediction of 26 billion connected devices highlights it. These connected devices include domestic appliances, medical devices, sports equipment, etc. that will part of the IoT and will communicate via an app on your smartphone. The smartphone will display and analyse information, interface with social networks, and monitor the object.
Various leading companies, including Apple, Amazon, and Google, are working on technologies driving the IoT.
5. Apps with intuitive functionality: The next generation apps will provide a seamless and more intuitive in-app experience without linking out to external sources for additional features. These apps will have in-built widgets like webcam and emergency call to ensure a smooth user experience that will improve customer engagement.
These are some of the features that we expect in the next generation of apps.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
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How was SnapChat able to grow so quickly?
I'm answering your question assuming that you hope to be able to replicate it's own success in your own mobile app. There are a couple of factors responsible for it's growth that are instructive to anyone building a mobile app. "Leveraging the intimacy and privacy of the mobile phone." We now have an *intimate* relationship with our phone like no other device in the history of technology. Every internet company that started before around 2010 has built their core interactions around "the old web" one which was accessed primarily via a browser on a computer. Companies that start with a clean slate, should be building their interactions around how to do whatever the app is supposed to do while leveraging what is unique to people's relationship to their mobile devices. Photo-sharing has become a core part of the way we communicate now. Snapchat built something that provided an experience that leveraged the feeling of privacy and intimacy that is unique to mobile. "Provided an escape from the "maturity" of other online services." Too many parents, aunts, uncles and other "old people" have encroached into the social networks of teens and young people. As a result, they've had a desire to find places to express themselves in places inaccessible by older generations. An important distinction is that it's not just parents and relatives that young people are trying to avoid, but also employers & colleges who are increasingly using "mature" social networks to review applicants. "Leveraged PR even bad PR" The fact that the app got so much press about it being used to sext was perfect PR for the company, as it essentially reinforced the brand experience that it has today. Essentially, "if it's safe enough to send a sext, it's safe for any kind of communication I want to have." And although the safety and security of Snapchat is actually not as advertised, it still enjoys the reputation of having less impact than any primarily web-based service. Building a successful mobile application is one of the hardest challenges to face designers, programmers and entrepreneurs in the history of writing software. Happy to talk to you if you're considering building a mobile app, about what I've learned about the "table stakes" for success.TW
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How much equity should I ask as a CMO in a startup?
Greater risk = greater equity. How likely is this to fail or just break even? If you aren't receiving salary yet are among 4-6 non-founders with equivalent sweat investment, all of whom are lower on the totem pole than the two founders, figure out: 1) Taking into account all likely outcomes, what is the most likely outcome in terms of exit? (ex: $10MM.) Keep in mind that 90%+ of all tech startups fail (Allmand Law study), and of those that succeed 88% of M&A deals are under $100MM. Startups that exit at $1B+ are so rare they are called "unicorns"... so don't count on that, no matter how exciting it feels right now. 2) Figure out what 1% equity would give you in terms of payout for the most likely exit. For example, a $10MM exit would give you $100k for every 1% you own. 3) Decide what the chance is that the startup will fail / go bankrupt / get stuck at a $1MM business with no exit in sight. (According to Allman Law's study, 10% stay in business - and far fewer than that actually exit). 4) Multiply the % chance of success by the likely outcome if successful. Now each 1% of equity is worth $10k. You could get lucky and have it be worth millions, or it could be worth nothing. (With the hypothetical numbers I'm giving here, including the odds, you are working for $10k per 1% equity received if the most likely exit is $10MM and the % chance of failure is 90%.) 5) Come up with a vesting path. Commit to one year, get X equity at the end. If you were salaried, the path would be more like 4 years, but since it's free you deserve instant equity as long as you follow through for a reasonable period of time. 6) Assuming you get agreement in writing from the founders, what amount of $ would you take in exchange for 12 months of free work? Now multiply that by 2 to factor in the fact that the payout would be far down the road, and that there is risk. 7) What percentage share of equity would you need in order to equal that payout on exit? 8) Multiply that number by 2-3x to account for likely dilution over time. 9) If the founders aren't willing to give you that much equity in writing, then it's time to move on! If they are, then decide whether you're willing to take the risk in exchange for potentially big rewards (and of course, potentially empty pockets). It's a fascinating topic with a lot of speculation involved, so if you want to discuss in depth, set up a call with me on Clarity. Hope that helps!RD
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Whats the best way to find commission sales reps?
This is not my specialty, however, I have been in your position many many times -- maybe this will help. If the product is in-tangible, then look for JV partners on the Internet. Try to find an expert that deals with these JV opportunities (like me). If the product is physical, then look for sales organizations that have networks of sales people across the country. You do the deal with the organization and the independent network of sales people sells your product. It's a sweet setup if you can negotiate a margin that works for everyone. Hope that helps - Cheers - NickNP
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If I am planning to launch a mobile app, do I need to register as a company before the launch?
I developed and published mobile apps as an individual for several years, and only formed a corporation later as things grew and it made sense. As far as Apple's App Store and Google Play are concerned, you can register as an individual developer without having a corporation. I'd be happy to help further over a call if you have any additional questions. Best of luck with your mobile app!AM
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What is the generally agreed upon "good" DAU/MAU for mobile apps?
You are right that the range is wide. You need to figure what are good values to have for your category. Also, you can focus on the trend (is your DAU/MAU increasing vs decreasing after you make changes) even if benchmarking is tough. Unless your app is adding a huge number of users every day (which can skew DAU/MAU), you can trust the ratio as a good indication of how engaged your users are. For games, DAU/MAU of ~20-30% is considered to be pretty good. For social apps, like a messenger app, a successful one would have a DAU/MAU closer to 50%. In general most apps struggle to get to DAU/MAU of 20% or more. Make sure you have the right definition of who is an active user for your app, and get a good sense of what % of users are actually using your app every day. Happy to discuss what is a good benchmark for your specific app depending on what it does.SG
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