I am currently creating a business plan for a future business. This is my first time creating a business plan and I am confused on what a traction section in the business plan looks like for a business that does not exist yet.
Without history, no traction.
Traction is a measure of the output of a working business model, so no historical data, how can you measure it?
As you are doing business, you need to be agile, should not follow things that are not logic
If traction not available in a normal way, show that you had done similar output (deliverable) prior to the new business. Use this to create evidence of why your business model works.
