Having watched companies build great distribution networks before creating demand, and having watched great products get iterated on to death before ever getting in front of a customer (and then finding out xyz feature isn't important, or critical abc feature is missing), I would say the right answer for YOU will emerge through a customer discovery process. I have yet to see a simpler, faster process for iterating on what your customers want and how to serve them best than Steve Blank's Business Model Canvas: http://www.youtube.com/watch?v=6t0t-CXPpyM.