Hello,
We have launched our brand in France in the beauty industry a few weeks ago but we are struggling on being profitable.
We are working with many influencers but the results are decreasing each day. We are selling a facial cleansing brush with the USP "Purify your skin in less than 2 minutes" but I think that it's not the need that my prospects have.
Can someone help me please?
Thanks,
Yazid
Hello, I see that you need some help with your beauty brand.
I have Harvard University education and 15 years expert experience launching products for start ups businesses globally.
I can help you launch and increase your sales and exposure to the market as soon as possible.
Schedule a call with me and you won't be disappointed!
Thank you.
Nicholas J BSc (Hons) MA Cert Tesol
hi Yazid, I'm sorry to hear but good for you for realizing quickly that this is not working. The resons could be so many: wrong product, wrong pricing, wrong audience, wrong influencers, too high competition... It's worth jumping on a call for this kind of questions, happy to do so (and since this question was asked quite some time ago, happy to jump on a call in case other readers than Yazid might face the same issue).
Hello, Yazid. I've had quite a few cases of experience where brands go full campaign mode without necessarily checking their brand message is indeed needed.
Couple of questions for you beforehand:
1. Why did you choose "Purify your skin in less than 2 minutes"; have you tried some sort of market research validation that shows they indeed need/want that?
2. How and why did you choose those particular influencers? Influencers are just the medium; if your brand message is not relevant, the medium won't be either.
3. What other attributes or differentiators does your brand have vs your main competitors? Are there any niche segments that might benefit from said attributes or is your brand positioning stuck on "purify your skin in less than 2 minutes"?
I'd love to schedule a call with you so you can share those answers with me and we'll take it from there.
-Joser
