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MenuWhat options are there for building a marketplace?
Hello there, I am planning to build an on-demand coaching platform, much like Clairty, in the college-admissions consulting space. I would like to know what options exist beyond just hiring a developer (or devp. company) to build it from scratch. Options that come to my mind so far are: 1) WordPress marketplace themes; 2) no-code solutions like Bubble; and 3) as previously mentioned, build from scratch.
I would like to get your thoughts and advice on which solutions (both off-the-shelf and tailor-made) I should look at. Thank you for your time.
Answers
The first thing to consider is are you building this as an MVP or are you digitizing a business where you are already offering this service successfully offline.
Ultimately you get what you pay for and if you go down the cost-effective route initially MVP style you will need to rebuild at a later date.
If you're replicating an existing business that you are digitizing it would probably be worthwhile to use cost effective developers and more of a prototype approach.
Based on the description of what you are doing I am going to assume you are looking to develop an MVP:
1. Using WordPress - using existing theme (free) or use a designer on Upwork/PPH to create a design and wireframes (~ +/- $1k). Use existing membership/payment plugins (cost as per use), use developer to customise and bring everything together $2-5k. With this solution there it is likely there will still be manual operations to do in background as it is difficult to customise word press 100%
2) Using no-code solution like Bubble. This is a fast and easy way to create web and mobile applications. There is a learning curve which can be quite steep depending on what you want to do. The cost for this is $0 except for your time, depends if you are time poor or could be working on something delivering more value. You may need to use a professional for more complex customisations and integrations cost for this tbd depending on what you want to do.
3. Build from scratch - create a business and requirement document/user stories. Post on Upwork, PPH or similar. Talk through with a few bidders, this will help you get your idea to a more advanced stage and may also uncover things you haven't thought of. Estimated cost for an MVP $5k-$40k
Time to launch for all the above would be 2-4 months estimated for a basic stripped back MVP.
I have gone through this process many times when building MVPs and businesses, there is, unfortunately, no fixed way, it will depend on your situation.
Good luck!
Laurent
Every marketplace has some basic functionality requirements, such as creating a listing, communication between users, and handling bookings and transactions. Existing marketplace software will already have most, if not all, included. You can also develop additional features on top of the existing feature set, or at the very least, customize the look and feel of the marketplace.
Even though the software is open-source, hosting, updates, and maintenance incur monthly costs. If you can pay for multiple developers to do the work, the platform will be ready to launch a lot sooner than if you would be doing it yourself. In any case, it will likely be a lot less expensive than outsourcing the development of the marketplace from scratch. In any case, finding the best open-source software that is as fast and easy as possible to customize is a challenge.
You can read more here: https://www.sharetribe.com/how-to-build/ways-to-build-marketplace-platform/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
I would not go with Wordpress
The disadvantage of Wordpress is that it is basically a blogging software, turned into a website software, turned into an e-commerce software, turned into everything. The point is lots of workarounds, safety issues, plugins needed that might not work with one another etc. Plus you must be able to maintain the server/ hosting environment. Just because it "runs'' as it does with a shared hosting (worst option for business purposes) does not mean it is properly configured for safety or speed.
In my opinion the best tool for your idea is Bubble.io
You can start free and only pay when you go into production mode.
A few big advantages of Bubble (especially in regards to your idea) are:
*in-built sign up/ sign in /forgot password functionality (can be implemented in 10 minutes with few clicks)
*in-built database, easy to create necessary database structure
*automate basically everything with an "If this / then that"- editor
*dynamically insert content from database
*you own your customer's data and can export it
*marketplace of free and paid plugins
* payment processing via 3rd party provider
Of course no software is perfect so here some of the disadvantages to consider:
* there is a learning curve, especially when it goes beyond the basics
* the UI editor is outdated, as it works with absolute positioning coordinates and width/height instead of relative value for easy responsive design. There is a responsive module but it is not intuitive and a pain to debug
* the application will be slow with lots of users
* while it is easy to build so it works it is hard for non-coders to build processes that do not slow down the software, as it all depends on how you write and read data.
Overall if you do not have the budget and just need to start out I would definitely say the pros outweigh the cons. As you can build a MVP in a reasonable timeframe, get started, build your community and deliver a proof of concept to get the necessary funding.
If you need any help with that let us chat:
I am currently mentoring a Startup that works on the solution you are looking at.
There are many options available and you can find them easily through people or the Internet. But I think your real question is "how to choose the best option to bring your dream to reality". If I am you, I will ask my question instead of yours as I believe it will be more valuable to you.
Please feel free to contact me if you need my help.
If you are thinking about starting an online business, then there are several roads you can take. E-commerce stores and online marketplaces are the most effective ways to achieve your goal. The choice between the two depends on your business’s state, needs and goals. If you know the difference between the two, then you will be able to figure out what to choose.
While developing the marketplace you’ve to consider the following:
Inventory
Online marketplaces are large businesses that deal with different vendors who provide their catalogs and typically carry much more inventory than online stores. Usually, when an online store owner manages their own stock and inventory, they have to invest heavily in stock acquisition and management on starting the business (except for drop shipping models). But in the case of an online marketplace, the catalog offered is held by external vendors and thus, the investment in stock management is not a big deal (except for hybrid marketplaces).
As a result, the marketplace owners just need to make sure that their sellers are adhering to the quality regulations and guidelines.
Customer satisfaction
When operating an online marketplace, there’s so much to consider like inventory management, site management, customer service, marketing, sales, social media, content, etc. But when you are running a marketplace, the main focus is simply to offer the best platform for the users, i.e., for the sellers and the customers they sell to.
With different merchants selling at a single platform, marketplaces tend to give an exciting shopping experience for customers as they find cheaper options and new alternatives. So, if a marketplace functions well then it can be a huge community of highly satisfied customers.
Scalable
They offer more lean and scalable business models to the marketplace owners. Some of the world’s biggest marketplace owners like Uber, Airbnb, and Amazon are great examples for the same. As Tom Goodwin said, they don’t own what they sell but they are creating a platform for the sellers and consumers. While they have to sell a large number of products or services, the fact that the focus is on the platform and reaching more customers means that economies of scale are easier to achieve. So, when compared to other digital businesses, those who are new to the marketplace will be surprised by what they achieve with a relatively small team.
Shopping experience
One thing that unites all the vendors on a marketplace is that there’s just a single checkout process. When customers shop on this platform, they don’t have to click away to different websites to complete the transaction. So when you buy from different sellers on a single platform at the same time, there won’t be any complication even though the merchants aren’t associated.
It sounds like you're off to a great start with your marketplace idea! You've already mentioned some solid options like WordPress marketplace themes and no-code platforms like Bubble, both of which can be great depending on your budget and timeline. Another option worth considering could be white-label solutions—these can give you a head start with pre-built functionality that can be customized to suit your niche. If you’re thinking long-term scalability and want more control over the platform, then building from scratch (whether through hiring developers or a company) could offer greater flexibility. For a detailed look at the development process, here's an article that might provide some useful insights: https://www.cleveroad.com/blog/how-to-build-online-marketplace/. While it focuses on food ordering, the principles could easily apply to other marketplaces like yours.
Good luck with your project!
Related Questions
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What is the best method for presenting minimum viable products to potential customers?
Whoa, start by reading the Lean book again; you're questions suggest you are making a classical mistake made by too many entrepreneurs who live and breath Lean Startup. An MVP is not the least you can show someone to evaluate whether or not building it is a good idea; an MVP is, by it's very definition, the Minimum Viable Product - not less than that. What is the minimum viable version of a professional collaboration network in which users create a professional profile visible to others? A website on which users can register, have a profile, and in some way collaborate with others: via QA, chat, content, etc. No? A minimum viable product is used not to validate if something is a good idea but that you can make it work; that you can acquire users through the means you think viable, you can monetize the business, and that you can learn from the users' experience and optimize that experience by improving the MVP. Now, that doesn't mean you just go build your MVP. I get the point of your question, but we should distinguish where you're at in the business and if you're ready for an MVP or you need to have more conversations with potential users. Worth noting, MOST entrepreneurs are ready to go right to an MVP. It's a bit of a misleading convention to think that entrepreneurs don't have a clue about the industry in which they work and what customers want; that is to say, you shouldn't be an entrepreneur trying to create this professional collaboration network if you don't know the market, have done some homework, talked to peers and friends, have some experience, etc. and already know that people DO want such a thing. Presuming you've done that, what would you present to potential users BEFORE actually building the MVP? For what do you need nothing more than some slides? It's not a trick question, you should show potential users slides and validate that what you intend to build is the best it can be. I call it "coffee shop testing" - build a slide of the homepage and the main screen used by registered users; sit in a coffee shop, and buy coffee for anyone who will give you 15 minutes. Show them the two slides and listen; don't explain, ONLY ask.... - For what is this a website? - Would you sign up for it? Why? - Would you tell your friends? Why? - What would you pay for it? Don't explain ANYTHING. If you have to explain something, verbally, you aren't ready to build your MVP - potential customers don't get it. Keep working with that slide alone until you get enough people who say they will sign up and know, roughly, what people will pay. THEN build your MVP and introduce it first to friends, family, peers, etc. to get your earliest adopters. At some point you're going to explore investors. There is no "ready" as the reaction from investors will entirely depend on who you're talking to, why, how much you need, etc. If you want to talk to investors with only the slides as you need capital to build the MVP, your investors are going to be banks, grants, crowdfunding, incubators, and MAYBE angels (banks are investors?! of course they are, don't think that startups only get money from people with cash to give you for equity). Know that it's VERY hard to raise money at this stage; why would I invest in your idea when all you've done is validate that people probably want it - you haven't built anything. A bank will give you a loan to do that, not many investors will take the risk. Still, know not that your MVP is "ready" but that at THAT stage, you have certain sources of capital with which you could have a conversation. When you build the MVP, those choices change. Now that you have something, don't talk to a bank, but a grant might still be viable. Certainly: angels, crowdfunding, accelerators, and maybe even VCs become interested. The extent to which they are depends on the traction you have relative to THEIR expectations - VCs are likely to want some significant adoption or revenue whereas Angels should be excited for your early adoption and validation and interested in helping you scale.PO
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Freemium v.s. free trial for a marketplace?
It depends on a number of factors but I'd boil it down to two key things to start: 1) What is your real cost to provide a free plan or trial? 2) Who exactly is your customer and what are they used to paying and who and how do they pay today? When you say "online workforce marketplace" it sounds as though you're placing virtual workers. If that's the case, or if you're paying for the supply side of the marketplace, the question is how much can you subsidize demand? Depending on where you're at in the process, I'd also question how much you can learn about the viability of your marketplace by offering a free version, assuming again, that free is actually a real cost to you. I was part of a SaaS project that started charging people for early access based mostly on just a good landing page (we clearly stated they were pre-paying) and were amazed at the response. I've also run a SaaS product that offered free trials and realized that the support costs and hand-holding and selling required to convert from free trial to paid wasn't worth it, this despite the product's significant average ARR. You might be better off providing a "more information" sign-up form (to capture more leads) and let them ask for a free trial while only showing your paid options. I've been amazed at the lead capture potential from a simple "have questions? Click here and we'll contact you" This is all the generalized advice I can offer based on the limited information I have, but happy to dive-in further if you'd like on a call.TW
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What is the best pricing (business model) to apply to a marketplace?
I like to separate your question into 2 sub-questions: #1 How do we determine which side to charge? #2 How much is the right amount to charge? On #1, my answer is that you can charge the side(s) for whom you add the most value. In your examples, Uber really solves a big problem for drivers, it's that they sit idle for a good part of the day, so are willing to pay a lot for new leads. (their alternative is no work) Consumers are charged more for the convenience of a private car but they are probably not so much willing to pay more for a taxi, even if they can hail one from their phones. For AirBnB, it's a mix, it's a way for landlords to monetize idle capacity which they are willing to pay for, but it's also a way for a renter to pay less than they would normally pay for a hotel. On #2 (how much), I like to triangulate a number of factors: - What's the maximum amount I can charge one side, while still being a good deal for them. - How much do I need to charge so that I can become profitable? (the economics are quite different if you charge 3% vs. 12%) - What are comparable services charging for substitutes/competitive offerings? I will just add that there is no formulaic way to determine pricing strategies (curated vs. open), and it's a lot more about what's the comparable and what the value delivered is. That's how I approached the question while deciding the business model at ProBueno.com (my startup)MR
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When creating a marketplace, does it make more sense to focus on stimulating demand first or supply?
Focus on the more difficult side of the marketplace. For instance, if you think it'll be easier to get suppliers, then focus first on getting buyers - always be working on your toughest problem (aka your biggest risk). You'll find some great blogging on Marketplace and Platform topics here http://platformed.info (read the ebook too!)CM
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What would be a good approach for marketing a software development businesses?
For software development business LinkedIn ads, content marketing and Google Adwords don't work well. The best and most cost effective method is email outreach. Try to find the contacts of key decision makers in Bay Area from your target companies. You want to present yourselves as custom mobile and web development specialists and highlight your core competencies to get an initial call to discuss their mobile strategy or software development needs. Attaching your case studies how you helped other similar businesses and your portfolio can be extremely helpful as well. Try to always focus on the benefits in you pitch that they can get by working with you and point their missed opportunities of not having certain types of software or apps for their business. Clients love that software development companies have not only strong execution but also ideation skills. Hope this helps. If you have any questions I am also available on call for your convenience.AA
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