If you had to start with Clarity again, in 2021, what's your 12-month vision, and execution plan to build your profile, serve people and win clients?

What a great question! You are on the right track. First, lets define Avatar as "An icon or figure representing a particular person." In business application, an avatar is a representation of your ideal client/customer. A business may have multiple avatars representing several target demographics. Some prefer to distill this down to one person as an “avatar.” I recently interviewed super entreprenuer John Lee Dumas of EOfire.com and he has a very clear Avatar he calls "Jimmy" that he uses for business decisions you may want to check out. I hope that you have already gone through the exercise of your UVP, or Unique Value Proposition. If not, may I suggest the worksheet on this page, first: http://bit.ly/1kYTLbf Ok, so once you've clarified the why choose me, then start working on your Avatar, that's the who, or as we marketers like to call them: personas that represent segments from your target market. You have to start somewhere, right? So do. Are you going to first focus locally in your zip code and surrounding area? That can be one piece in helping you visualize your Avatar's lifestyle. Target marketing has to do with breaking your potential global audience into segments, specifically only the potential buyers of our product, service, or cause. As much as we might be tempted, we can’t be all things to all people. We have to commit and put some stakes in the ground. Are you ready to write your personal ad? Who are you looking for? Some of the most basic questions you should ask in forming an idea of Customer Segmentation has to do with what these people want, need, think, and feel. No time is wasted from this exercise because it will ultimately lead you to where and with who they hang out (their tribe.) Why is that our desired end point? Because that virtual or real (coffee shop, tradeshow, website, search engine, twitter feed, health fair, street location, podcast, meetup, traditional media) is where I should be hanging out with my product, service or cause and shouting my UVP from the rooftops as part of the conversation! Taking this thought experiment all the way through will also assist you in the critical understanding of whether the segment is large enough for you to be successful. I like using the Personas app (available on iPad) to put forth a visual representation of my potential target markets, but a white board works too! Literally put in a photo representation of your Avatar with a Name, and start brainstorming out: Think and Feel? See? Hear? Say and Do? Hangs out with/where? For you, offering your B2B services, maybe explore linked in to find where your peeps hang out and get a clearer idea of, let's call her, Samantha. Samantha is a small business owner of a growing service business whose revenues just got in the black. She has two employees and she's looking to hire another. She is struggling with getting her website up and mobile friendly and feels like she needs to be more effective in communicating what she does. She is overworked, in her mid 40s and recently divorced with 2 boys ages 10, 12. She has little time for fluff and needs guidance in creating a system that will help run her business. Can you help Samantha? :-) If you'd like to get more tips that sound like this, I'd be tickled if you let me know if Sell Local. Think Global. speaks to you. It's my first book and I'm feeling very vulnerable putting myself out there! eep! Available now on Amazon: http://bit.ly/olgasbook

I would love to know what others say in response to this question. I am facing the same challenge. Seems more folks need to know about the potential for growth with Clarity?

I face the same challenge! I came up with a separate name that still represents my brand but doesn't force users/partners/clients to try and remember my complicated name.

What a great question / thanks for asking. Here's how some of the top experts are getting more calls. 1. Link Clarity on Social Profiles ( http://clarity.fm/me <- click to get your link) - Obvious: Twitter, LinkedIn, Google+, Facebook - Others: Email Signature, Blog Widget https://clarity.fm/account/widget Pro Tip: Schedule Tweets, Facebook Post or LinkedIn Message every week promoting your URL (I use www.bufferapp.com to do this) 2. Engage On Clarity - Use your VIP link to offer free calls to build your reputation & ratings (+ Reviews) https://clarity.fm/account/vip-link - Answer questions on Clarity (5% of question end up in a call request) https://clarity.fm/questions/f/status=open - Promote your Clarity profile link (Views = Quality) / View above - Ensure (if you have the skills) you set your Areas of Expertise and use Keywords that people search for .. essentially anything that helps them make money (Fundraising, Marketing, Sales, Biz Dev, Legal, etc) 3. Engage Outside of Clarity - Quora: Many of our experts have migrated their questions from Quora to Clarity Answers (Copy/Paste & Answer). It's a hack, but legal and fair. These answers show up on their profile so it help build credibility. - Quora #2: Answer questions on Quora, and at the end of your answer, link your Clarity profile URL - LinkedIn: Engage in Q&A within groups and add your Clarity profile URL at the end of your post. - Guest Post (Other People Blogs) and at the end of the post, write "If you'd like to discuss further, call me on Clarity" - About.me - Add your Clarity URL - Forums: Depending on your expertise, you can find Forums to help others (answer questions) but always end with your Clarity profile URL I'm assuming you seeing a trend... The more calls you do on Clarity + Ratings you get + Answers that get voted high quality (for a Topic) the higher you'll rank within our search. That being said, 70% of my calls come from me promoting my Clarity link and I'm personally making $3-4K per month right now (and that doesn't include any #3 tactics (Yet! :).

Two key concerns are 1. Customer confusion with the 2 offerings: Imagine being in an art gallery that sells photography training and fine art or a book store that tries to sell you fine art. Even if it's the same group of people, they may be in very different mind-sets and hence may not associate both together. 2. SEO challenges with mixed messages you're sending. Which keywords would you optimize for which part of the site? Advantage would be if the customer base is the same group of people, hence offering cross-sell opportunities. For instance, if your MAIN source of leads for the training site is the art site, then this would be more important. In general, I would suggest one site for one customer group. If there is likely to be a very high overlap, then same site, with multiple sub-sites might work. In matter of fact, it'll probably be EASIER to do two sites for this than one site. Your designer will thank you :) Then tastefully add cross-links in the places where someone is likely to use them. For instance the art gallery could have a post 'How I make art' and links to your other business there. And the photog training site would have your art pics with subtle on-image links to your art biz. While I'm not a branding expert, I do find that my engineering lead approach to challenges in Marketing/Sales usually works, and provides clarity and direction.