Question
If you have an email list you haven't sent to for months on end, should you treat it as a winback sequence? EG anybody that doesn't open or click after the reactivation campaign is suppressed?
Or can you continue sending to them for 90 days and checking opens/unsubscribes?
Ultimately, I want to avoid hurting my domain deliverability and don't want to send emails to those that don't want them.
Answer
The first step begins with the people who have not engaged with your emails, website, or any other content in a long time. Running such campaigns will not be easy for you have to make those inactive emails run through a reactivation series.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
