Question
If you have an email list you haven't sent to for months on end, should you treat it as a winback sequence? EG anybody that doesn't open or click after the reactivation campaign is suppressed?
Or can you continue sending to them for 90 days and checking opens/unsubscribes?
Ultimately, I want to avoid hurting my domain deliverability and don't want to send emails to those that don't want them.
Answer
If a subscriber is not opening my emails I sent send them to winback sequence but if Its me who hasn't sent an email for months, I just keep sending them like before..
