Had used cost effective mass Emailer SW group-mail.com-1time licenseFee/yr). Seeking new most COST EFFECTIVE mass emailer for newsletter Suggestions?

I don't even know how to answer this. Do you know what the difference between McDonalds and the local burger joint that is filing for bankruptcy is? It's marketing. McDonalds is worth billions of dollars not because of the quality of their food, but because of their marketing. Marketing is not an expense. A janitor is an expense. Your computer is an expense. Marketing is an INVESTMENT. Would you shop around for the cheapest heart surgeon? Of course not. Because you would likely end up dead. Why, then, do you shop around for a marketing expert? Are you ok with your company going bankrupt? Is that worth the small savings to you? No. Of course not. Hire someone who is good at marketing. Hire someone who knows what they are doing. Buy yourself a Lamborghini with your profit the first quarter. Get a beach house in hawaii. Grab a yacht. Or, try to find your business the cheapest heart surgeon you can and then spend the next five years wondering why such a solid business idea failed in the first 6 months. I'm passionate about this exact topic because all those statistics you read about "70% of businesses failing in two years" are solely because of horrible marketing.

Here's an evernote file of things I've found and liked around the internet re: 2 sided marketplaces. All digital, although not sure exactly how "successful" they are - but more for reference. Quality / Copywriting https://www.yourmechanic.com/works#mechanics https://www.airbnb.ca/?locale=en http://powhow.com/ Community Engagement http://www.houzz.com/ideabooks https://www.healthtap.com/ https://www.airbnb.ca/wishlists/popular https://www.wello.com/class/set/Yoga/ Categories / Search http://www.etsy.com/ http://fiverr.com/ https://www.airbnb.ca/s/moncton?source=hdr http://takelessons.com/search?q=4gq30T Deliver of Service www.hotelstonight.com www.uber.com https://www.medicast.co/ www.wello.com www.takelessons.com www.taskrabbit.com How it works https://www.taskrabbit.com/how-it-works https://www.zaarly.com/howzaarlyworks http://takelessons.com/students/how-it-works https://www.wello.com/how-it-works/ https://www.medicast.co/how-it-works https://www.healthtap.com/#how_it_works https://www.wello.com/how-it-works/ https://www.odesk.com/info/howitworks/client/ http://www.guru.com/emp/takeTour.aspx The Why http://nest.com/smoke-co-alarm/why-we-made-it/#nobody-ever-looks-up Supply Side https://www.elance.com/q/find-work http://www.guru.com/pro/index.aspx https://www.odesk.com/info/howitworks/contractor/ http://takelessons.com/teachers https://www.zaarly.com/selling http://www.skillshare.com/teach https://www.udemy.com/teach/ www.powhow.com/open-your-own-studio https://www.airbnb.ca/rooms/new Conversions http://www.justanswer.com/ http://www.skillshare.com/ Referals http://www.powhow.com/open-your-own-studio uber.com/invite/rjif2 Subscriptions http://www.powhow.com/open-your-own-studio http://premium.docstoc.com/subscribe/plans http://www.rocketlawyer.com/plans-pricing.rl Help Center http://help.zaarly.com/ https://www.airbnb.ca/help Pricing http://www.rocketlawyer.com/plans-pricing.rl http://www.powhow.com/open-your-own-studio http://premium.docstoc.com/ http://mixergy.com/premium/ http://wistia.com/pricing https://teamtreehouse.com/subscribe/plans

The best way to work around something like this is to map out the long-term strategy in phases. Build out a brief project map that outlines what they will receive within the 1-3 month period, the 4-7 month and the 8-12 month period. Set micro objectives for each period and this will give the client a bit more confidence in the short-term plans as well as the long. The key thing to remember here is that the client will often be worried about being tied into a contract that doesn't deliver results. As a result, you need to show why you need the time that you do. One thing that I often throw in is an extra incentive for longer contract lengths - for example, an extra PR/content campaign or some paid advertising extras. Try to assure them of some shorter term results that you can obtain as 'quick wins' and build their confidence this way - the major targets will always be longer term but if you can demonstrate that there will be progress between then they will be a lot more receptive.

I provide conversion optimisation services on a price per day on a rolling monthly basis. I did it this way, because my background is in software development consultancy and everything was estimated and billed out on a daily basis. I also provide one off services which is normally priced based on how long it would take to complete. I prefer to work with customers on a rolling monthly basis because I can have an impact on many aspects of their digital marketing and business processes. It means I'm also not tied to only creating split tests but have the freedom to advise and have a positive impact on multiple areas of a business.

Consider instead where a $2500 price point puts you. I use a selling technique called Monetizing The Problem, and in that process I get the prospect to calculate the size of their problem. Then I charge 5-10% of that figure. There's never any resistance, because they see where the number comes from, how it's based on reality--and a number THEY came up with (not me). So here you are at $2500. Let's be conservative and say that's 5% of the size of the problem. Meaning you are trying to help them make $50K in sales over the next year. What kind of a business has a revenue goal of $50K? A sole proprietor who's just trying to get by? Is that your target customer? Really think about this. A serious SME won't play at the $2500 price point, because it's too low. They know the vendor can't commit enough resources to do the job they really need done. For instance a business with only four high-value employees plus the owner needs to bill at least $60K A MONTH to survive!! Why would they let you touch their marketing collateral (that's their website) for a mere $2500?! Stay at $2500 and you're attracting a really low level of client. If you have the horsepower to achieve more with the skills you have, then I highly recommend going after a better class of customer.