Shanna Van Norman's answer to How do I use B2B content marketing to get 100 appointments with enterprise-level marketing directors, VPs or CMOs?

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We're a video company that has experience making GREAT content, but turning the viewers into sales appointments has been tough.

We currently use cold email to generate appointments but we would like to use our content skills to make this happen :)

Shanna Van Norman answered

Content rich SEO practices. Let then get excited and come to you!