Question
We're a video company that has experience making GREAT content, but turning the viewers into sales appointments has been tough.
We currently use cold email to generate appointments but we would like to use our content skills to make this happen :)
Answer
Content Marketing that you need to focus on is B2B. In both B2C and B2B customers become aware of your brand at various stages of the buying process; some accidentally and some through deliberate search with a potential purchase in mind. By understanding the process of buying you will understand the frame of mind and the changes to it, as the potential customer moves along the buying process. Generally, the buying process begins with an awareness of need. If you keep these facts in mind and you will surely succeed in content marketing.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
