we hv developed an Uber type of app for healthcare.. we want to approach companies.. how can be approach

Go to your Tech Transfer office and talk to them about what other technologies in a similar space have been spun out, who is involved in each company from the university and outside. Find out those faculty, entrepreneurs and investors and talk to them. They will know who is most interested in working with tech from your university and who already understands the issues involved with licensing university inventions to a startup vs. trying to license that tech to a big company. I used to be the director and startup advisor at of one of the Purdue Research Parks, which is the largest university incubator in the U.S. Feel free to call if you have more questions

I would create an account with Manageflitter and/or Followerwonk - both integrate with Twitter. I know that many people feel negatively about Twitter but here's why it's great, especially for your quesiton: There are no privacy settings. Facebook and LinkedIn have tons of walls you run into while cruising around looking for potential buyers. And the other social networks are not conducive to time-effective/cost-effective networking for other reasons. With these tools (Manageflitter and Followerwonk), you can search the bios of Twitter accounts for DPC, TPA, and any other relevant keyword. You can search within your location, or throughout Twitter as a whole. From there, the tools allow you to classify (List) or interact (Follow) them. After that, I'd encourage you to engage them subtly, by favoriting and retweeting a few of their Tweets over several days. Then begin a conversation with them, ideally about a mutual interest or some random thing they specify in their bio. After a back-and-forth tweet or two, bring up your services tactfully. Ask them honestly if they need what you are offering. If they don't, maybe they know someone who is. At the very least, you'll have a relevant networking partner/friend! Another very valuable use of your time would be to post in LinkedIn groups. They are more professional than Facebook groups, and it's common for people to post jobs and other networking opportunities there, as well as pitch their own services. (See the lengthy URL at the bottom of this answer for an example). Hope that helps - I'd love to talk more; there are several other ways you could go about connecting with DPC's and TPA's online. Thanks, Evan http://www.linkedin.com/groups?gid=1783783&trk=vsrp_groups_res_name&trkInfo=VSRPsearchId%3A1618903721380231777057%2CVSRPtargetId%3A1783783%2CVSRPcmpt%3Aprimary

Focus on apps/devices that make it easier to manage chronic diseases--asthma, COPD, diabetes, or other issues like infertility. Managing these ailments can be cumbersome, and most patients fail at managing them. This is where mobile devices can offer the most benefit.

I would disagree with Laura's advice about allowing your communication system to operate in-tandem to what you're trying to displace. Hospital staff have very little appetite to learn or adopt new systems, especially for mission-critical work. I also disagree with the idea that your competitors are an ideal partner. They will force you to adopt their processes and live by their rules, severely limiting your upside and will often waste your time with misleading signals of interest. Has this objection cost you any sales yet? If not, don't over-think this. Is it an objection that you've just been given and you're about to close or lose a sale over? If that's the case, call me or someone and talk through this right now. Otherwise, focus on ensuring that the client is totally bought-in to using your software (trial or otherwise). If this issue comes up, you have a number of ways to address this: Generally speaking, even with mission-critical software, the due diligence doesn't include financial analysis of the vendor. So just project the confidence that you *will* be around and you should be fine. If not, there are actual contract-specific language that you could use to address this but you really should avoid that at this stage.

great questions - we see this situation with our clients pretty frequently at my firm. based on my own years of SaaS/tech sales, marketing and project management experience, I would say the path most likely to get adoption is actually discovered before the demo is delivered, rather than after. that is to say, your way into the client should start with you thinking back on your initial conversations about their goals and their challenges. just as you likely did during the initial conversations, now is the time to connect what your product can do during the demo with how it addresses or responds to those challenges and goals. Curtail your demo to speak specifically to the things they have (directly or indirectly) expressed. If you're unsure, there are several good leading questions you can ask that will give you indicators as to which problems your product might he able to help them solve. Beyond helping connect the dots, the value proposition you're offering here relates to what exactly you mean by a "beta" product. Beta can mean a lot of things to a lot of people. Are you Beta in phase only (i.e. is your product debugged and more or less v1.0 full launch ready? Or, are you are just testing with a small group? Or, is Beta really a means of you finalizing your testing/debugging on the system prior to a larger launch?) so, how you get them to adopt (and how much or if you charge for this access) is driven by what it is your beta product is capable of doing at that point in time. There is a pretty simple selling strategy that can be developed here - you need to make sure to create the appropriate checklist and evaluate your in-roads to a potential deal based on their stated or passively observed needs, curtail the demo to meet those needs, and then evaluate your own product so that you can build a plan for getting the "close" in from that potential client once you have completed the demo. If you would like some help writing out your 3-phased plan for converting demos into deals I'd be happy to help. Schedule some time to connect and we can talk through the details then.