we hv developed an Uber type of app for healthcare.. we want to approach companies.. how can be approach

Go to your Tech Transfer office and talk to them about what other technologies in a similar space have been spun out, who is involved in each company from the university and outside. Find out those faculty, entrepreneurs and investors and talk to them. They will know who is most interested in working with tech from your university and who already understands the issues involved with licensing university inventions to a startup vs. trying to license that tech to a big company. I used to be the director and startup advisor at of one of the Purdue Research Parks, which is the largest university incubator in the U.S. Feel free to call if you have more questions

I would create an account with Manageflitter and/or Followerwonk - both integrate with Twitter. I know that many people feel negatively about Twitter but here's why it's great, especially for your quesiton: There are no privacy settings. Facebook and LinkedIn have tons of walls you run into while cruising around looking for potential buyers. And the other social networks are not conducive to time-effective/cost-effective networking for other reasons. With these tools (Manageflitter and Followerwonk), you can search the bios of Twitter accounts for DPC, TPA, and any other relevant keyword. You can search within your location, or throughout Twitter as a whole. From there, the tools allow you to classify (List) or interact (Follow) them. After that, I'd encourage you to engage them subtly, by favoriting and retweeting a few of their Tweets over several days. Then begin a conversation with them, ideally about a mutual interest or some random thing they specify in their bio. After a back-and-forth tweet or two, bring up your services tactfully. Ask them honestly if they need what you are offering. If they don't, maybe they know someone who is. At the very least, you'll have a relevant networking partner/friend! Another very valuable use of your time would be to post in LinkedIn groups. They are more professional than Facebook groups, and it's common for people to post jobs and other networking opportunities there, as well as pitch their own services. (See the lengthy URL at the bottom of this answer for an example). Hope that helps - I'd love to talk more; there are several other ways you could go about connecting with DPC's and TPA's online. Thanks, Evan http://www.linkedin.com/groups?gid=1783783&trk=vsrp_groups_res_name&trkInfo=VSRPsearchId%3A1618903721380231777057%2CVSRPtargetId%3A1783783%2CVSRPcmpt%3Aprimary

Focus on apps/devices that make it easier to manage chronic diseases--asthma, COPD, diabetes, or other issues like infertility. Managing these ailments can be cumbersome, and most patients fail at managing them. This is where mobile devices can offer the most benefit.

Social media channels like facebook are a great way for doctors to market digitally and cheaply. I recommend "humanizing" the doctors practice in a series of posts so clients and potential clients already feel like they know the staff and that they are just "going to some doctor" Consistant good solid posts can instantly boost credibility and increase the customer base. Plus building an audience is a great way to market for the long term. I would love to help here if you need any help along the way I'm just one phone call away always.

You need to fully understand marketing to hospitals, the FDA, and how clinical trial management works. I would highly recommend finding a local friend/advisor/investor/etc. who is a doctor involved in clinical trials or better yet a clinical trial manager. There are a lot of hoops to get a clinical trial underway and you want to make this as easy as possible and put on paper and give to prospects up front how you have already cleared all the paths and made this a low risk trial. Of particular concern will be your strategies around HIPAA compliance and how your store patient identified and de-identified data. How does what you are doing compare to software systems that are already FDA approved? Do you interface with all the main electronic heard record and other systems? I have some friends in the clinical informatics space. These are the types of people you need on your advisory board. Feel free to call or contact me.