Loading...
Answers
MenuHow to estimate a valuation for a pre-revenue startup on healthtec?
This question has no further details.
Answers
Hi
Great question.
The real answer (that not many people are willing to say), is this: you go outside, raise your thump towards the sky, imagine a nice number, and that's the valuation. It's called the thumb valuation.
But seriously, there is no "official" accounting method to evaluate a startup that is not already selling, and even then the sales don't necessarily indicate the value of the company.
In any event, some of the below are good indicators of value:
1. Do they have a patent?
2. Have they already developed the technology? Is it working?
3. Do they have sales or traction?
4. How much is each sale/signup/download costing versus how much are they making (going to make) from each of these users?
5. How long has the team been together? If they're offering a technological solution, is the CTO a member of the team, or an external company?
6. Are there any similar companies providing similar services? If so, check how much money these companies have raised so far and at what value, or research their sales/results so far (I am happy to teach you how to do so - almost all the information is available online).
7. If prior investments have been made, check how much he/she invested each time?
8. Do your research on the market and potential.
You then take all the above, and reach the value of the company, based on which you are asking the investment for.
9. There ARE some companies that do startup evaluation, but these are relatively new (about 4 years) and usually use most of the above methods.
I've successfully helped over 350 entrepreneurs, startups and businesses, and I would be happy to help you. After scheduling a call, please send me some background information so that I can prepare in advance - thus giving you maximum value for your money. Take a look at the great reviews I’ve received: https://clarity.fm/assafben-david
Good luck
Let us look at the pre-valuation methods that can be applied to Healthtech.
1. Berkus Method: The Berkus Methods was developed in the 1990’s by prolific angel investor David Berkus for application to pre-revenue start-ups. Berkus has stated that fewer than one in a thousand start-ups meet or exceed their projected revenues in the periods planned. Consequently, his method ignores the founder’s revenue and profit projections. In addition, the investor/valuer must be of the belief that the company will reach $20 million in revenue by the fifth year. A value is assigned to each of five key elements. Then these values are combined to derive the start-up valuation. The five key elements in the Berkus method are:
1. Sound Idea (basic value)
2. Prototype (reducing technology risk)
3. Quality Management Team (reducing execution risk)
4. Strategic Relationships (reducing market risk)
5. Product roll-out or Sales (reducing production risk)
2. Scorecard Method: This method was developed by angel investor Bill Payne. Key is a comparison between the target business and other similar start-ups.
Ignoring subjective financial forecasts, the first step when applying the Scorecard Method is to determine the average pre-money valuation of pre-revenue companies in the region and business sector of the target company. Without a thorough involvement in the industry this could be difficult in Australia (it is a lot easier in the United States).
Once you have this average valuation, adjustments are made by comparing the start-up to the perception of other start-ups within the same industry. Factors compared are:
1. Strength of the Management Team (0–30%)
2. Size of the Opportunity (0–25%)
3. Product/Technology (0–15%)
4. Competitive Environment (0–10%)
5. Marketing/Sales Channels/Partnerships (0–10%)
6. Need for Additional Investment (0–5%)
7. Other Factors (0-5%)
The valuation is then calculated by applying the weightings outlined above. Like the Berkus Method, the Scorecard Method ignores revenue forecasts. The problem with this method though is, firstly, the initial step of finding average start-up valuations in the area/industry is exceedingly difficult. Secondly, even with this data, one then needs to compare the target company with other start-ups, to undertake this step, one would need a very thorough knowledge and understanding of their local start-up market.
3. Risk Factor Summation Method: Like the Scorecard Method, it starts with the average pre-money valuation of pre-revenue companies in the region and business sector of the target company. Once the average value of pre-revenue and pre-money start-ups has been determined, it is then adjusted for 12 standard risk factors. This method forces investors and valuers to consider the various areas of risks which a venture must manage to achieve success. The 12 risk factors are:
1. Management
2. Stage of the business
3. Legislation/Political risk
4. Manufacturing risk
5. Sales and marketing risk
6. Funding/capital raising risk
7. Competition risk
8. Technology risk
9. Litigation risk
10. International risk
11. Reputation risk
12. Potential lucrative exit
4. Values are attributed to each of the above factors which in turn are added/deducted from the average to determine the final valuation amount.
Below is an example of how these factors might be quantified:
1. Very Low (+$500k)
2. Low (+$250k)
3. Neutral ($0)
4. High (-$250K)
5. Very High (-$500k)
5. Venture Capital Method: The Venture Capital Method looks at what an investor requires in return for their investment. The VC Method was first described by Professor William Sahlman at Harvard Business School in 1987. The first step is to estimate the terminal value of the business at some point in the future, for example five years. The terminal value is the return the investor receives when they exit the company. The selling price can be estimated by determining an expected revenue level, and then applying industry specific profit margins. Finally, broad based earnings multiples are applied to the estimated net earnings. For example, a software company is expected to reach revenue of $30 million in five years. Average net earnings for software companies might be 20%, so a net profit of $6 million is used. Industry specific earnings multiples for software companies are then applies to the estimated profit. Let us assume 7x earnings, resulting in an estimated terminal value of $42m ($6m x 7). The second step is to compensate for the high risk involved with investing in start-ups. Let us say the investor requires a return of 20x their investment within the five-year timeframe. This would value the company at $2.1m post-money ($42m/ 20). If the founder and investor agreed on an investment of $500,000, this result in a pre-money valuation of $1.6($2.1m less $500k).
6. First Chicago Method: The First Chicago Method is essentially a variation on the Discounted Cash Flow method, constructed by combining three scenarios: Best Case, Base Case and Worst Case.This method supports the established premise that the value of a financial asset is the discounted value of its future cash flows. To that extent it aligns closely with established valuation theory and practice. However, it is still subject to the high sensitivity of the data being input in the model, however mitigated somewhat with the use of three scenarios.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
If you have a healthtec solution that is going to require regulatory approval, then you will be 'pre-revenue' for quite some time. This creates a challenge when it comes to early-stage valuation. Considering you can't market or sell a healthtec solution until approved or cleared by the regulatory agency (i.e., FDA), then typical valuation methods used in other industries aren't always the best approach to take.
The main drivers for healthtec startup valuation are IP, targeted patient population and data.
1. IP - most healthtec startups exit through acquisition by one of the big healthtec/medtech companies. The more solid your IP, the higher valuation. You need to have a different, unique, innovative solution to the healthcare problem that you are trying to solve.
2. Target patient population - this will define your available market. A solution that has the potential to affect more patients will drive a higher valuation. Keep in mind, larger patient populations (i.e., cancer, heart disease, diabetes) draw more competition ... which leads to the importance of item 1 (IP). However, the most important valuation driver in healthtec is ... data.
3. Data - without data to back up your claims for a clinical benefit behind your healthtec approach, you have very little value. Data in the medical field drives everything - regulatory approval, clinical adoption, company valuation. It's a data-driven industry. So, the quicker you can get data and the closer your data is to representing actual use, the higher your valuation. For example, animal data is more valuable than bench (in vitro) data. First-in-human (FIH) data is more valuable than animal data. Later stage (i.e. Phase II) clinical data is more valuable than FIH data. For this reason, most potential acquirers in the healthtec space won't be interested until you have human data.
So, keep protecting your IP, define your target population and continue to collect data to justify your approach.
1. Management Team
2. Business Opportunity
3. Product/Technology/ Intellectual Property
4. Strong backers/ supporters/ potential customers
There are many factors - but instead of trying to cover all the factors, you should focus on the above 4.
The reason is very simple, any quality/ strengths of the above 4 can be described in monetary terms easily and impact 80% of the business value.
"To capture a promising market with attractive product/ technology from a strong IP will lead to a profitable business in the future. With strong backers/ supporters/ potential customers, the chance of success will be much higher"
Related Questions
-
What is the average pre-money valuation of a enterprise/SaaS stat-up that is pre-revenue?
There is no valuation until you sell something. An idea or a company is only worth what its sales are. Once you have your initials sales, sales strategy and forecasting length (ie 9 months from first customer lead to close) then you have a formula for valuation. Valuation for start-ups is generally 3.5 x last years sales model should be the growth factor. When you are looking for investors, you will want to have atleast 9-18 months of SALES, not just pipeline and they will be looking at 5x revenue for a 3-5 year payback.TP
-
How can I set an appropriate valuation for my startup's seed round?
I founded a VC fund and successfully backed over two dozen startup, seed and early stage ventures. There is a "new" type of security called a SAFE which allows you to raise money and to put off the valuation until the professionals come in on an A round. Failing that you can offer a simple proposition to the seed investors, a multiple and a round percentage. I have found that a 2X multiple and 1 percent per $25,000 is almost always compelling to both the issuer and the angel. Let me know if you need anything else.AC
-
What are the pros/ cons of outsourcing app development vs. building an internal development team? Would this affect the value of the company?
Don't Outsource. Period. While there are big drawbacks with outsourcing related to building internal expertise the real reason I would never outsource at your stage is the need for speed and flexibility. Per your description, you are an early stage start-up with a MVP that is gathering data. Congratulations as that is a big accomplishment! However, you inevitably have a ton to learn about what your prospective customers need most and what customers deserve your attention most. The means you will be tweaking your product constantly for the foreseeable future and having to submit ideas to an outsourced team, make sure they understand what you want, wait for the new feature to be scheduled, etc is just too slow and too expensive. You should have your developers literally sitting next to you and (if you have one besides yourself) your product person so you can quickly and constantly share information. Good luck! You are in for a fun ride...GH
-
How is the valuation of a company determined?
Im not sure if i understood your question, but here i go: There are a few metrics that can be used (typically thought at MBA programs) but obviously accessible to leveraged investors through advisors and or legal aids. These metrics give an idea on value based on marketable assets, capital investments, liquidity, etc. depending on the startup's nature. Aside from the above, an investor pretty much decides on the spot. My first startup was funder out a simple idea being pitched and funding got me through beta, at which point we saw it was not worth pursuing. My second startup I funded myself after selling a company and then a group of investors valued the startup based on users (freemium model) and potential market cap. - for a market cap number you have to be reasonable too. Just because the market is worth 100billion doesnt mean you can cap at that.- Depending on the amount you ask for and who you pitch to, an investor might want to do a combination of revenue, users, assets, patents, contracts, pre orders, etc... If you need help crafting a pitch or giving you feedback give me a call. Best of luck.HV
-
How to value the exit price for a early stage startup? Multiple of current or forecasted revenues?
"Based on the success we are able to achieve" suggests, to me, you are looking at a price that will be tagged to an earn out provision. In other words, the price of the deal will be contingent on you achieving specific revenue targets in the future. If I'm reading this wrong, please correct me because it's an important piece of information. Early stage startup typically suggests a focus on revenue growth with minimal focus on earnings. The most valuable acquisitions will be those that have growth in the top quartile of the industry along with an EBITDA that is also in the top quartile. Companies with these will have the highest multiples. Revenue multiples are also a function of the industry and the general character of the market. Currently, the IPO markets are doing pretty well and the overall M&A market appears to be pretty solid making multiples equally solid. In terms of industry, the media publishing industry has moderate to slow growth depending on the segment. I'm assuming there is a social or online component to your startup which would suggest that it would be part of the new growth side of the market. Generally speaking, market growth averages are at about 8% for larger companies suggesting that new entrants should be able to sustain low to mid double digit growth over a longer horizon. "Growth rates", i.e. percentages, can be meaningless for very small companies. For instance, a company that grows from $25,000 to $250,000 in a year has a massive growth rate..... but the value may be very low due to lack of track record and overall profitability. As such, it can be very hard to estimate multiples. That said, if I were putting forth a hypothetical, it would be something like the following: Assuming: The company has over $1M in revenue and is growing at an average of 12 - 15% per year. Assuming: The company is profitable, but barely, say something in the 10% EBITDA range. Assuming: The company is a service company with few assets but is not subject to significant brain drain (key people leaving would result in devaluing the company). If any of the above are wrong, it can change things significantly. Revenue multiples might be in the 0.7 - 1.15x revenue on forward looking and .9 - 1.25 on a trailing level. EBITDA Multiples could be in the 8 - 10 times on a forward looking and 10 - 12 times on a trailing level. Take it with a grain of salt because there are a lot of factors you don't mention and more information is important to make a meaningful diagnosis.JH
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.