What is the outlook of U.S Private for Profit universities during COVID-19 and Post COVID-19

Hello: That first toehold in the market can be the toughest to get. Especially when you’re working two sides of the street. Validating your idea is essential, but that means you’re in a listening phase more than a selling phase. Don’t simply write a blind email or two and wait for a response. You are the key to winning business in the early stages—your idea, your passion about the idea and your drive behind starting the business. So on the university side, zero in on a handful of schools—ideally nearby—and get face-to-face meetings with relevant people. Go in ready to hear what their pains are—based on your question perhaps around connecting with corporations? Work some queries around the space you’re addressing within your conversation but do not pitch your solution. Similarly on the corporate side, connect with relevant individuals—is it those in charge of training? You’re right, they’re busy, so a face-to-face might not work, but cold calls certainly can. Develop a concise script that focuses on listening (broad, open-ended questions) and start dialing. It is a numbers game, but you can help yourself by approaching mid-sized and smaller companies as well. If you wish to discuss, send me a PM through Clarity for 15 free minutes. Thanks, Kerby

I've been working with information products and online masterclasses for close to a decade now. You basically have a few options: 1. Host it yourself. 2. Host it on YouTube. 3. Host it on a MOOC, Udemy or something similar. The big differences between the 3 are pricing, control and setup. Pricing: If you host somewhere that isn't your own platform then you have very little control over pricing and how much you can charge. This is why you see masterclass creators charging $200-300 for courses but Udemy creators have their content sold for $10. Control: With your own platform you'll be able to control how the customer experience and navigation flow looks and feels. You'd also be able to set up the credit/a la carte system for payment. On other platforms you'll be limited. Setup: To host on your own platform requires a certain amount of technical know-how and there are also a lot of moving pieces - you'd have to setup web hosting, video hosting, some kind of cart or product delivery system as well as payment processing.

If I was you I would contact the guys from Altschool that just started one, and can probably help you with it. Contact on Twitter @rubenharris he can probably help you.

Marketing & Sales. A lot of entrepreneurs are "doers of the thing" but at some point, you're forced to take the shift and become a "marketer of the thing". Think of it this way: You can have the best product on the market, but it doesn't matter if noone knows about it. Ofcourse, there are so many other important bits I'd love to tell you about - but, start with these and you will see traction, the rest will follow.

Have you thought about social media (i.e. twitter?) I rely upon twitter for feedback on a regular basis. Another option is to create a targeted list of the 500 people/organizations you specifically want feedback from and send out via email, though as we all know the response rate on something like that is quite small. There are groups on LinkedIn, Facebook, Twitter etc as well that you could tap into.