Loading...
Answers
MenuWhat is the best way to validate and monetize this idea?
A platform where brands can browse hospitality spaces and send a booking request to have their products featured in the area or book the area for a product demo/talk etc.
In a way it's similar to Appear Here but not limited to retail stores
Spaces we're targeting: spas, coworking spaces, coliving spaces, vacation rentals.
Answers
Validation and monetization - two great questions.
See some great tips on how to do validation in this answer: https://clarity.fm/questions/6423/how-do-you-do-market-research (happy to help you plan your specific validation process)
Regarding monetization - the most suitable business models in this case would be commission / intermediate fee taken from either the advertisers or the owners of the advertising spaces (spas, coworking spaces) or both of them.
Good luck
I've successfully helped over 350 entrepreneurs, startups and businesses, and I would be happy to help you. After scheduling a call, please send me some background information so that I can prepare in advance - thus giving you maximum value for your money. Take a look at the great reviews I’ve received: https://clarity.fm/assafben-david
Offer your services to an hospitality chain and create a proof of concept at one of their locations. A key element in this equation would be an application (ideally a web app) enabling the target hospitality chain to monitor brand booking requests. Successful proof of concept would then lead to stage 2, meaning scaling the strategy to more locations of the target hospitality chain.
Monetizing the business model could involve fixed monthly fees to use the application, or a royalty based model factoring in the proceeds from brands seeking to advertise.
Keep in mind that many hospitality chains are making a substantial part of their turnover from side businesses that you can help them market amongst their own clientele. For instance an upmarket hotel could make up to 1/3 of its turnover from its in-house restaurants, spas, etc.
Here are few tips, I’d recommend reading this!
1. Find a Profitable Niche (That You Care About)
2. Leverage Your Strengths and Outsource Your Weaknesses
3. Create an Early Feedback Group
4. Have One-on-One Conversations With Your Target Market
5. Develop a Competitive Advantage
6. Grow Your Email List
7. Build a Proof of Concept
8. Launch and Get Pre-Orders From Your Email List
9. Continue Building and Tweaking With Feedback
Related Questions
-
In scenario of a marketplace website is it wise to go live where you have limited suppliers to test your idea which may cause user disappointment?
So long as the suppliers are able to deliver a basic level of service that would create a positive experience for the purchaser, I'd say that it's reasonable to conduct the experiment. Marketplaces always face liquidity issues in the early days. Happy to talk to you in more detail in a call to better understand your current MVP and roll-out plans and provide some more specific advice to you.Tom WilliamsTW
-
Hello, I am setting up a marketing co-op for tradesmen, wondering how to validate this locally. Any suggestions?
I would pick up the phone. I think actually speaking with the decision-maker will illuminate how to reach them at scale, objections, and other things you need to know.Brent HalliburtonBH
-
What are some signs my startup may be "too niche" to ever become mainstream?
The easiest answer to this is something a mentor told me a few years ago when I was working on a niche app....she said "do you honestly feel like you could be passionate about this for the next 10 years"? That may not sound like it's relevant but it is...honestly that's the only thing that matters when starting a compay (besides the obvious of is this valuable)...That's the first thing to figure out. Then when I answered and said maybe, she said "do you think that this is the biggest thing you could be doing with your time? Why stop at helping a few thousand people, why not pour 10 years of your life into something that can help millions".....so reframe your question, is my product only helping a few people? Is there something else I could be doing that will help more people? If the answers are obvious then you know what you need to do...back to the drawing board.Andrew Lee MillerAL
-
What is the best way to validate a B2B2C idea?
If you are really thinking about building your product you should first do the alpha and beta. There is a strong community of tech people on Hacker News, ProductHunt and Reddit that will support your idea and even pay in advance if you can show a demo first. Give you an example: Dropbox. Drew (CEO) made this short video https://www.youtube.com/watch?v=7QmCUDHpNzE about how Dropbox was supposed to work. He send it to all the community and it becomes viral. Everyone started to sign up. He had a fremium model at start, but look at it now. So I will encourage you to do two things: Follow this order 1-Go and build your alpha/beta and create a demo that everyone can see and feel excited about 2-Share it with the community 3-If you want to "sell it" in advance you can use selz.com or payloadz.com And rethink you business model and moentization strategy so it adapts to your product and not the other way. :) If this helped let me know!JD CarluccioJC
-
What are the demographics for people who shop at Costco and other wholesale clubs?
COSTCO AFFLUENCE: You might be surprised to know that 54% of CostCo's Wholesale Club (CWC) members are considered wealthy, or "affluent", with only 15% just "getting by" or "poor". BUSINESS VS CONSUMER: Approximately 24% businesses, 76% individual consumers. Even though business customers drive about 60% of CostCo's revenue, about half of that is for home use, so it's about 30% business revenue and 70% individual consumer revenue. HOUSEHOLD: 35% of CWC members have 2 person households. 56% have three or more in their home. I have a ton of paid tools at my disposal for market research. For much more detail on other demographic data for CWC, along with info from BJs and other wholesale clubs, set up a call with me on Clarity.Ryan DravingRD
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.
