I'm planning for a startup that will give wifi internet access in public areas in exchange of watching ads. What should be the ideal charging amount for showing 30 sec non skippable ads?
You can charge $2.33 per 30 secs So if you get 200 visitors per day, you can expect to make $464 per banner ad. Tho, There are many conditions that can change this calculation.
so look at average youtube Revenue per 1000 views, and multiply by 2 ... Maybe a little more.
My guess $2-$5 / 1000 views
Now also consider that if it's the same "local advertiser" (located nearby your WIFI access) that could bring them lots of foot traffic and revenue ... so maybe you can charge more than $2-$5 :)