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Retail Marketing: How do you project a realistic sell-through unit rate for a product at wholesale clubs, hypermarkets, drug store chains, and supermarkets?
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NP
Nicholas Putz, VP Performance Marketing & Communications answered:

Have you had any meetings with buyers for retail distribution? Projection is difficult because the success of the product honestly depends on your external ability to market and more importantly, how accessible the retailer allows your product to be at the store level.

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