I own a web and mobile application development business and want to define my audience in order to create an inbound marketing strategy around them.
I need to know who I can help in order to help them.
I think many B2B customers are using apps for internal collaboration and cloud communication. From a B2C perspective, the same could be applied (sales communicating with marketing) but they are also seeking creative methods of channeling their brands into the social realm while masking that intent with a purpose built app related to their product.
The sky's the limit with this. A very untapped market.
