Question
What if those Tiers are their own properties then point it to money site? Quite a number of providers out there using this tier-approach-linking by building web2.0 and other assets. We've seen it works but the concern is in the future, it may be added as penalty criteria for search. Any thoughts?
Answer
I would recommend implementing Tier 2-3 links, but don't do it in a spammy way or abuse your anchor text ratios. If you choose legitimate web2.0s and aren't divvying away from your industry too much, they are pretty penalty proof. Only when you encounter using low quality PBNs and low quality web 2.0s do you run the risk of penalties.