I sell a very convenient new bathroom 🚽 product that is geared toward commercial public bathrooms like schools malls gyms or any public bathroom..... I would like to know if anyone can teach me how to target advertise to them in a way that they will respond and this will convert into sales. Or do you think I will have to go around in person marketing to each venue.
Let your prospects identify themselves!
1. Write an interesting information product (10 ways your product helps public bathrooms), shoot a video where you demonstrate how it works, host a webinar.
2. Tease your information product in a campaign (could be on Linkedin as mentioned, or on some trade website) and target your campaign as well as you can.
3. Send prospects to a landing page (on f.ex. Mailchimp or similar), where they register with email-adress and other relevant information.
4. Share your information-product after registration, and follow-up with interesting content.
This should deliver a pipeline of leads to you, that allows you to sell your product to people, who already know about it.
Good luck with it - and set up a call if you want to talk more.
Best regards
Kenneth Wolstrup
