Question
we have a legal marketplace (https://dadpardaz.com) and we use content marketing on our blog (https://dadpardaz.com/blog) to attract users from google.
We observed that the traffic came to our AMP pages (accelerated mobile pages) are increasing. but the problem is for this segment of incoming traffic, bounce rate and exit rate is very hight and conversion rate is low.
So we started a test and turn the amp plugin in WordPress off.
after that, we saw that traffic decreased, the bounce rate and exit rate decreased and conversion rate increased.
but at the same time, our mobile page rank on google decreased as well.
So what should we do? please tell me on your long term experiences that we should using amp pages or we should not using?
Answer
Metrics that you are analyzing are percentage, It means if integers values decreased probably percentages will increase. So, you need to understand what are website long-terms top ranking. If you provided information contents without a call-to-action or your blog user experience is no good, probably your blog wil keep a low performance.
