If your business is luxury wellness travel and you want to increase brand awareness and bookings.
Personally, I am not an either or type of guy. The answer is both. The main difference? Marketing is focused on promoting and selling a specific products or services, and PR is focused on maintaining a positive reputation for a company as a whole. They go hand in hand. One really isn't better than the other, You need a solid plan that incorporates both. I help people with this every day. Good Luck, I'm here if you need me.