Question
The advice given sounds good, but I can't help but notice that their social profiles and blogs have very little comments or sharing going on. Their social profiles are usually equally sparse, as well as the profiles of the company they work for.
And yet, they seem to be giving me clear and intelligent advice on how to implement my own content strategy. Is it that they simply aren't practicing what they're preaching? Is it that content marketing doesn't actually take much engagement to get good business results? Or is it that the advice is really simply not valid?
Answer
Phil Jackson is one of the most successful basketball coaches of all time at the professional level. He has coached Michael Jordan, Scottie Pippen, Kobe Bryant, and countless others to multiple NBA Championships and Hall of Fame status.
Notice his distinct lack of presence on the all-time NBA Scoring list...or any NBA all-start team during the period which he was a player for the Knicks.
Being a top performer doesn't mean your a top coach, and vice versa.
