Question
The advice given sounds good, but I can't help but notice that their social profiles and blogs have very little comments or sharing going on. Their social profiles are usually equally sparse, as well as the profiles of the company they work for.
And yet, they seem to be giving me clear and intelligent advice on how to implement my own content strategy. Is it that they simply aren't practicing what they're preaching? Is it that content marketing doesn't actually take much engagement to get good business results? Or is it that the advice is really simply not valid?
Answer
Almost every architect has built better buildings than his own home.
