What are the best terms for foreign partnership?

Inbound marketing is currently the greatest ROI method of generating demand for your offering. This really boils down to putting out high authority content through Search and Social channels so you can start to engage with prospects and steer them inwards to your automation system. From there lead nurturing takes over to heighten their trust and knowledge to create sales ready leads. Cold calling is a low ROI method and really only works well with highly targeted segments from our experience. LinkedIn is good for B2B and strategic B2C. Partner Marketing can help to create ongoing lead flow of high quality if done right. You may call me if you want specifics on your situation. More detail from you will allow for a more relevant answer.

Interesting question - But one that (for me) requires additional information for me to give input: -What kind of "partnership" are you interested in? (i.e. Strategic Partnership where you work together for mutual benefit) -What is the intended / desired outcome for you? Why are you seeking companies to partner with? If you can provide this info I'd be happy to give you my thoughts.

Can the model be franchised? Are your margins large enough such that a franchisee will be able to make a profit AND pay your franchise fees? If you go down the franchise route, you will be changing the nature of your business from being a gym operator to being a franchisor, or seller of business systems. Do you have your systems perfected to the point where someone will pay for them? Do you have the resources to start supporting the needs of franchisees? What kinds of needs will they have? Coaching, support, etc. They will be expecting innovation in marketing and product delivery from you. Are you prepared to sell off your existing locations as franchises and focus solely on this new business model for yourself? In 2007 I owned a small business with a partner and faced the same question you are now. In the end we decided to sell our operating company and sell the IP within our systems in a 'do it yourself business kit.' It's worked brilliantly because we required no further investment but get a cash flow from the materials. If you'd like an idea of how to format an attractive franchise opportunity. I recommend my recent book Franchise Warnings. Available from Amazon.

If you are really investing in a strategic partner (one that will provide mutual benefit in the end, either in terms of revenues, access to financing or other resources) then revenue sharing isn't absolutely necessary. In the partnerships I help to form, they are often around shared value (http://www.fsg.org/OurApproach/WhatisSharedValue.aspx) which means shared revenue isn't the absolute aim. What is the aim, however, is sharing information, knowledge, technical assistance, operational help, etc) and build a lasting framework for engagement together into the future that will benefit both parties. I am happy to help you negotiate these types of partnerships (it's what I do!) so feel free to get in touch.

Find organizations that are already sponsoring or buying gamification for their online marketing, and approach them. If you make gaming apps, look at who is already promoting their products or services through similar means. You have a common issue here which is this: for most prospects, you'll have to make TWO sales. I dislike this situation and avoid it whenever I can. First, you must sell them on the *idea* of your solution ("This game will help you increase customer involvement and retention, and convert into more sales".) Second, you must sell them on the idea of *you* as the solution provider. I look for situations where there is only the one sale to be made: you as the solution provider. If you have to sell them on the original idea, it's too much work. If they're already using these media to reach their target market, they already know its value. You don't have to sell them on that. You just have to get their attention and assure them that you will get them results.