We serve the military and are required to get their approval on any PR we share publicly. Every press release we send them for approval takes months. How do we get press releases approved and out to journalists when they're still timely and relevant?
I am a Strategic Marketing Consultant with more than 22 years of experience.
When managing projects for government funded entities, many times their programs and programmatic spending is planned well in advance of launch. You can avoid the delays you've been experiencing by getting into relationship with the constituencies within the military who are responsible for planning. Once you have an idea of what things are in the pipeline you will be able to preplan events, press and relevant PR. I would strongly suggest building a working relationship with the media relations department that is warmer than that of a "service provider" so that your group is viewed as a vital partner and automatically included.
Ultimately, your focus is to align your planning/launch schedule with their budget and timing, in advance.
If you'd like to talk more about this and strategies to strengthen those relationships, give me a call.
