The challenge is that all budgets are locked down and the business owner is unwilling to take money from their marketing budget (or any other budget) to put towards analytics.
Having been in digital marketing for 9 years, the ebb and flow of the value of digital analytics has been really interesting for me.
You'll want to work with your customer-centered teams to find your best customers, and reach out to help tell their stories featuring your analytics solution as the piece of the puzzle that helps them reach their ROI goals.
With a few great customer stories on hand, you'll be able to match the right prospect with the right story to show harder numbers.
Feel free to reach out if you'd like to chat more about this!
