Question
I am working on a mobile platform that will offer highly targeted advertising opportunities for fashion brands and retailers. I don't have a ton of experience selling to them though. How do you price/structure this? Who's buying (what role) digital ad packages in these industry verticals? How many users would we need on our platform, to even make a compelling offer? Trying to understand how to sell an ad offering to a large company. Thank you!
Answer
The engagement and the demographics of the users would dictate if a company would purchase ad slots on your platform.