Question
I am working on a mobile platform that will offer highly targeted advertising opportunities for fashion brands and retailers. I don't have a ton of experience selling to them though. How do you price/structure this? Who's buying (what role) digital ad packages in these industry verticals? How many users would we need on our platform, to even make a compelling offer? Trying to understand how to sell an ad offering to a large company. Thank you!
Answer
Question. Why would people come to your platform & why would a high end brand advertise on your platform? The key to your success will be on quality of audience and how many people end up converting. How will you drive people into your platform? Think about some exclusive incentives to offer your visitors.
