I'm an experienced CEO, entrepreneur, strategist, and operator having grown and turned around businesses in a range of industries (digital health, financial services, telecom, aerospace) and in companies of all sizes from brand new start-ups to much larger firms like Goldman Sachs.

SWOT Analysis works for some people. Never for me. I find it to be a bit too academic and less action-oriented for my tastes, especially in start-ups where you have to think and move fast.

I've used other frameworks but more importantly, ways to think about thorny business problems that makes sense. I'd love to learn more about what you are facing, and I can give you some pointers. Please set-up a call if you'd like.