Question
I have designed and developed a user and subscriber based messenger application that i am launching in the next 2 months. I have added analytics for subscribers to extract basic information to analyse. The reason for not developing a sophisticated analytics function is that the subscriber base is so large and diverse that i want to develop a one for all fit. My intention is to add general improvements to the analytics as subscribers requests are made. Is this a good strategy. My worry is if the analytics are so basic, it might not attract subscribers to subscribe. I am looking for advice from anyone who is experienced in this field.
Answer
The number of data sources that are available is growing every day. For some of us this might be a good thing, but for many digital marketers it brings up a lot of challenges to deal with. 70% of business executives say sales and marketing analytics are already very or even extremely important. The job of a digital marketer and analyst is not to come up with a lot of fancy-looking reports that contain tons of data. In my opinion, data is just input. You need to answer what the numbers mean to your business and what action should be taken to improve the most important metrics of the business. Every business is different and should be treated in a unique way. You need to think in advance about what is important for your business. You can easily waste hours of your time by getting lost in your data. And coming up with “insights” that are already known or not deemed important can be highly frustrating as well. Digital analytics tools like Google Analytics come with a lot of built-in segments and provide you with all the freedom to customize them to your needs. The way in which you present your data will make a huge difference in the outcome. This will turn your data into insights and profitable business decisions. Treat any obstacles first and improve the communication between the business and analytics leaders.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
