Question
As a service based business, what lead generation strategies have worked for you? In my experience linkedin appears to be for job seekers and recruiters and for people sharing videos and articles.
There seems to be a lot of hype about it. What do you think?
Answer
Hey! I think one of the best strategies that has worked for me is using interactive content. Using actually engaging content like quizzes, calculators, polls, surveys, etc. increases customer engagement. I have seen that it has increased customer retention by a manifold and value based incentive has encouraged lead generation, as statistics show. There are a lot of tools available for this kind of content creation. I personally have found Outgrow to be very easy to use and cost efficient. In fact, you can even try their free trial for a while without any kind of commitments or card information.
I hope this helps you and do reach out in case of any other questions!
