Question
As a service based business, what lead generation strategies have worked for you? In my experience linkedin appears to be for job seekers and recruiters and for people sharing videos and articles.
There seems to be a lot of hype about it. What do you think?
Answer
Word-of-mouth from clients is the gold standard, but you can also get referrals from your peers.
In-person is great (albeit not super scalable) way to get momentum.
Another good source of leads is to become an "official partner" for a specific provider. This depends on your industry but channel partnerships can be a good source of leads.
