Creating websites that get good business results is not easy and takes a lot of thought and effort. If it's done well, then it appears effortless. I recommend this book, as it helped me immeasurably in making RentACoder.com and vWorker.com highly profitable: "Don't make me think:" http://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758/ref=sr_1_2/190-9767452-5734600?ie=UTF8&qid=1384196211&sr=8-2&keywords=book+don%27t+make+me+think
