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Web Design: I want to provide my clients with websites that get the best business results. If I only read one book on the subject, what should it be?
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Ian Ippolito, Serial tech entrepreneur. Former CEO of vWorker. answered:

Creating websites that get good business results is not easy and takes a lot of thought and effort. If it's done well, then it appears effortless. I recommend this book, as it helped me immeasurably in making RentACoder.com and vWorker.com highly profitable: "Don't make me think:"
http://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758/ref=sr_1_2/190-9767452-5734600?ie=UTF8&qid=1384196211&sr=8-2&keywords=book+don%27t+make+me+think

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