Question
We're a mobile app that helps restaurants advertise through word of mouth. Users share their dining experience with their friends for rewards from our restaurants.
We have a landing page up for email signups. How should we approach people for email signups and then get them to beta test with us?
Once we have beta testers how do we keep them engaged to actively give us feedback?
Thank you!
Answer
When the waiter asks if they want dessert, he should also drop a card with URL/qr code to the app.
Depending on your flow, it will point to your landing page or directly to testflight (where they register to download the beta, you get their email also from here).
They key is to have real early adopters.
With this system, you:
- make it easy to discover the app
- give them a chatting/funny topic (will remember experience)
- have "true" adopters since they are at that restaurant
...might also suggest to snap a picture with a restaurant mascot for the picture they share related to their dining experience.
