Question
DadPardaz.com is a horizontal marketplace in the legal market. we can potentially offer services in different areas. but we know that we should choose only one segment and focus on it.
we have an "SME" segment and "family law" segment. each one has it Pro and Cons.
it's very hard to choose one of them especially because we know we should move our focus on this segment and put all efforts on that segment.
It means we should partially or fully let go of the other segment.
how we can decide?
Answer
Should there a need to make a choice, stay away from bias is step 1.
Whether "SME" or "Family Law" you can based on which one can generate higher revenue (with shorter cash flows turnaround) within the first 6 months. In this way, you can use the earned cash to reinvest in marketing and resources for more sales and expanding to other segment.
Why 6 months and not 12 months? This is my assumption that you need about 6 months to test whether you making a good choice or not.
hope the above helps
