Question
Should I just email the schools? What is generally the procedure for marketing or setting up these things?
Generally what is the cost schools are willing to put up with?
I also want to understand what is a schools interest in investing in the workshops? (so I can use it in my selling?
Answer
The difficulty with selling workshops to schools and colleges is that their faculty are unionized and the union is solely responsible for curriculum development. This is a hard sell. The only way to reach these people is to make a presentation where you essentially teach the workshop to faculty who will be teaching it to students if they decide to buy. So, first of all, this is not a cost issue - it is a union issue. Your workshop needs to mesh with existing curriculum and provide existing faculty with extra work. At TcI College of Technology where I worked for nine years, the curriculum department took close to two years to implement any significant change to the standing curriculum. I am available for calls.
