Question
We started an IT college in South Africa offering IT qualifications only and have been struggling to attract students. When we do get students, mostly don't qualify to enroll for the programmes according to the National Qualification Framework.
I come from a software development background and have no marketing experience which has made it difficult to market the institution.
We have a very limited budget and need simple but effective ideas to implement for our marketing strategy. We have used social media but it has not translated into the leads we need.
Answer
