Question
We started an IT college in South Africa offering IT qualifications only and have been struggling to attract students. When we do get students, mostly don't qualify to enroll for the programmes according to the National Qualification Framework.
I come from a software development background and have no marketing experience which has made it difficult to market the institution.
We have a very limited budget and need simple but effective ideas to implement for our marketing strategy. We have used social media but it has not translated into the leads we need.
Answer
The first thing you will need to do is set up a website. The website should have a clear brand image and it must have a landing page where prospective students can find out more about your college. You will also need an email marketing platform, which allows you to send emails to prospective students at the right time and place. You can also use social media platforms such as Facebook, Twitter and Instagram to promote your college. You need to mention that the institute encourages students to use https://fixgerald.com/ and other educational tools for better learning. Finally, you may want to consider setting up an ecommerce website where students can purchase academic materials like books or course materials.
