Question
We have a great product, an all natural mosquito repellent wipe that actually works. How can we best market the product online? We are finding the cost of acquiring customers via Facebook and Google Ads to be rather expensive as the product is a low cost item (.99 cents per packet).
Answer
You are correct, that item would be way too cheap for FB, but consider running a parallel page/product with a price point that is higher to suit the FB crowd and price model? Bundle in 10-20 wipes to bring the price closer to $10, and then you have room to play. FB target is anything under $30, but trust level for products under $10 is quite low from quite a bit of testing.
