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Leadership Development: How do you differentiate yourself from your peers?
JM
JM
John Mukanga, Direct Response Copywriter & Business Consultant answered:

Perception is reality. You have to position yourself as the celebrity authority. You have to be the go to guy/lady. In order to be viewed as different and hence possessing more leverage over others.

It's all a matter of how you position yourself, your brand, your service etc.

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