It has 2 parts: 1) catalogs of software products and IT development companies 2) blog.
Currently, it has close to 200 000 page views monthly from blog only.
- web pushes ( +100 new subscribers each day, just collect them )
- email marketing is zero (I use Activecampaign)
- team of 3 copywriters and 2 sales in office.
With that kind of traffic, it shouldn't be hard to monetize, but the real question is coming up with the most effective strategy.
Without knowing much about the business or having access to any analytics, here are a few recommendations off the top of my head:
- add affiliate links to apps & software links
- sell premium ad space
- sell services to help customers select software/apps
- sell services to setup various software
- setup automated email campaigns
- offer courses
There are certainly other ways you could monetize your site. One thing to keep in mind is you want to focus on the CLTV (customer lifetime value). Rather than looking for quick wins, think about the big picture and how you can really help your customers in the long run.
By providing value, you'll build trust and your customers and clients will be much more willing to pay for added services.
First, get some mobile offers from an affiliate network. Get CPL based deals where the network won't mind the slow steady traffic of residual sales from your blog. Second, use that subscriber list for the same offers, but mind that not all networks allow display AND email traffic to the same creatives for link set.
Given the information shared, there are a lot of ideas that can be explored. Below are some:
1) Pitch relevant blog advertising to IT service providers and software sellers. 200k monthly views is a good number.
2) Pitch top spots to IT service providers and software sellers in relevant category pages.
3) Since you have a lot of informative content, push the same through email marketing will work. Brand promotion can be made part of the email marketing
There are many other advertising driven monetization options can be explored without spoiling the user experience. Let's talk on phone or email (firstname.lastname@example.org) to dig deeper.