Do you know a follow-up email expert to write for my company?

Use the "audience" feature on facebook and import all of your emails. Facebook will match them so that you can ran ads to promote your new startup or service to whoever has a fb profile with that email. Happy to help if you need more info

I would seriously consider launching a blog and posting content of the same type to the blog, in abundance. Then add a popup box to the blog to collect email addresses. Post daily blog posts about topics related to your blog and your newsletter. If you do this consistently, over time, you will build up traffic to your blog and also get people entering their email into your popup. This is the free way to do it...

Drip marketing (aka. drip emails, or lead nurturing) is often used by modern marketers to nurture their leads through the sales funnel. As others have mentioned the idea is to gain brand awareness and influence buyers through a regular series of targeted and relevant content or offers. Typically for top of the funnel activities you might offer something like a general whitepaper or something which describes the overall business problems that your prospects might be feeling. From there you can use a marketing automation tool to send through additional material or reminders periodically depending on how your prospects engage with you. The idea at the end of the day is to reduce that amount of direct time that a sales rep spends closing any deal by ensuring that leads have shown sufficient buying signals and are ready to purchase.

Treyedit.com is simple and easy

I've found that with the saturation of retail on social media sites in general, the best way to make a sale is to target the right people who are already looking for what you offer... For you: I'd recommend using highly targeted Facebook Ads (Target by age & gender plus any other things you know about your audience/buyers in terms of things they are interested in). You might also research companies who provide holistic relief for hot flashes, find their facebook pages and create a filter for your ads to target fans of theirs. You could see a HUGE return on just $100 Facebook ad buy. Good Luck and let me know if you'd like to schedule a follow up call; I'd be happy to walk you through the setup and some additional strategies!